“I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.” - Robert Frost, The Road Not Taken
The philosophy behind Local’s Lore is the notion of connectivity. This interactive atlas intends to join kindred spirits though a mutual love for travel and design, which enables wanderers to find their destinations based on the knowledge given by those that live there. The result is a community that seeks to flatten the world, and create a common language between foreigner and local, one based on the lore of those that know the place best. The most enchanting journeys throughout one’s lifetime are those that reveal the unexpected: and so begins the metamorphosis from lost to local. Here is a glimpse into an everyday beauty that is found in places that are treasured by locals, but often overlooked or forgotten by tourists. It is the beauty of daily rhythms. It is apart from crowded streets and camera flashes, and lurks down cobblestone laneways freckled with cafes, the feeling of familiarity in the air, as baristas brew “the usual” and distribute the daily dose served in takeaway cups. Dawdling around miniature galleries and pop-up stores, market stalls, fairytale courtyards.

Live global, experience local